Many of you will have noticed that videomarketing master Frank Kern has turned his back on the social media scene. From one day to the other he left his followers without further ado. Duh! I admit, I was startled first. I had invested in his Masscontrol 2.0 video course, liked a lot what he was doing and thought it was awesome to be able to sneak into his latest projects by following him on twitter and facebook. But then, honestly, that was a never given possibility anyway for a normal dude. Has there ever been any interaction of Frank with anyone else than those members of his pre-existing syndicate of fellow marketers? –No, not that I can remember, anyway. He has never been really engaged on twitter. Obviously because it takes time, time he rather spends surfing the pacific wave sets – and being the 9^th worst surfer in California he´s absolutely right to do so. Plus, Frank Kern has a huge list of email-addresses and his syndicate, with similar large lists build up a foundation of abundance to sell his stuff to so that spending his time to build up relationships via social media sites like twitter and facebook doesn´t make sense to him. So, who cares? I did first, but none of us should. The caravan moves on. For the rest of us, it makes more sense than ever to invest time on building strong relationships on twitter and facebook. It has never been easier to reach out to thousands of like-minded people all over the world. I believe we should indulge on that social media train, as it does not only enable us to grow a huge list of prospects for our services and products but while using the ever more sophisticated and easy to use applications of the social media platforms we can get closer than ever to people physically far away from us. And we can gain true friends all over the world. So good-by Frank and welcome, welcome to everyone else Mirko